Blog | Business Leaders’ HeadsUp!

Test, Evaluate, Adjust, Repeat | Extraordinary Business
in Business Development, Customer Experience

Test, Evaluate, Adjust, Repeat | Extraordinary Business

by Rick Meekins

Dimensions of product improvement and the product improvement cycle While I am not a car person, per se, there are a few models that I tend to keep an eye on for what changes are made year after year, One year, there might be body styling changes, another, there might be a better engine, another year, they might have added airbags or something to that…

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28

Jan
2015
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Cheater Cheater Pumpkin Eater!! | Extraordinary Business
in Business Development, Business Growth

Cheater Cheater Pumpkin Eater!! | Extraordinary Business

by Rick Meekins

How having superior information impacts your business development activities Imagine this: you know someone who cheats obsessively. No matter what they do, they find some way to cheat. And they win. It is infuriating because you put every effort into doing the right things the right way. The worst part of it is that they always seem to get away with it. They always seem…

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21

Jan
2015
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Selling More | Extraordinary Business
in Customer Service

Selling More | Extraordinary Business

by Rick Meekins

How your customers buy and how you can get more of them to buy from you   It is interesting when you think about the marketplace; there are lots of buyers and lots of sellers. There are even lots of sellers of the same products, but customers will choose one seller over another consistently, but not every customer will choose the same seller; they purchase…

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8

Jan
2015
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The Price/Value Matrix
in Business Development

The Price/Value Matrix

by Rick Meekins

  Your customers purchase from you, or from anyone or any company for that matter, because they have a need or a want, that is a given. You will hear until the cows come home that you must sell your product or service to help your consumer overcome whatever their pain is. The greater the pain, the greater value they place on overcoming that pain….

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11

Dec
2014
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If You Aren’t Catching Anything – Perhaps You are Fishing  in the Wrong Pond | Extraordinary Business
in Business Development

If You Aren’t Catching Anything – Perhaps You are Fishing in the Wrong Pond | Extraordinary Business

by Rick Meekins

Business Development – ensuring that you are approaching the right target   I remember going to the department store as a younger man. While walking through the appliance area, it was almost inevitable that a sales person would approach me and say, “May I help you pick out a refrigerator?” I would think to myself, “Why would a need a refrigerator? Especially the $2,000 refrigerators…

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4

Dec
2014
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The Right Message The Right Way | Extraordinary Business
in Business Development, Customer Experience

The Right Message The Right Way | Extraordinary Business

by Rick Meekins

Tapping into more effective marketing by understanding how your audiences consume information Have you ever been out to dinner and seen the member of the wait staff that simply seems to be in the wrong business? How about going to a auto repair shop and seeing all of the mechanics standing around smoking and broken cars in the parking lot? What about going to the…

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20

Nov
2014
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Bad Customer Sucker Punch | Extraordinary Business
in Customer Service

Bad Customer Sucker Punch | Extraordinary Business

by Rick Meekins

What to do about your company’s annoying, expensive, self-serving, obnoxious, never pleased, resource consuming customers (not the good ones!) …so you are zipping along in your car for a vacation…freshly cleaned car, top down, radio playing your favorite tunes, sun shining, headed to your favorite place to do whatever it is you do to unwind. Money, speed, time – mean nothing at this point…just living…

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13

Nov
2014
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Multidimensional Approach to Customer Engagement| Extraordinary Business
in Business Development

Multidimensional Approach to Customer Engagement| Extraordinary Business

by Rick Meekins

Considering how customers engage, buy and refer   In conversation with a gentleman recently, we talked at length about business development, different ways to go to market, fill the pipeline and the challenges associated with it. Fun stuff. Good lunch, too. The conversation ended with, “you know this conversation will never end, right?” It’s true – successful marketing is dynamic – it is a constantly…

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7

Nov
2014
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If Nobody’s Buying | Extraordinary Business
in Blog, Product Development

If Nobody’s Buying | Extraordinary Business

by Rick Meekins

How some firms get the right product to the right target Have you ever spoken with the eternal optimist who sounds like this? Who is your customer? Any and everybody. Everyone needs what I am selling and everyone will buy it. Who is your competition? No one. No one is doing what our company does the way that we do it. We are unique. We…

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28

Oct
2014
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WWCW | Extraordinary Business
in Blog

WWCW | Extraordinary Business

by Rick Meekins

Build the company your clients want you to have In the 1990’s, there was a popular motto many people adopted WWDJ – or “what would Jesus do.” The thinking around this was that it was a reminder for someone that when approaching a situation, to ask themselves “What would Jesus do?” in the situation. WWJD initials appeared on t-shirts, bracelets, necklaces, bumper stickers, posters and everything else you…

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20

Oct
2014
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Grow From Here to Success
in Strategy

Grow From Here to Success

by Rick Meekins

How to make sure your business has everything it needs to grow When I was a younger guy, whenever I would get a gadget, while I might have enjoyed it, I always thought about what the toy will be like in the future, perhaps with the same anticipation as many people have about the next generation of mobile technology. One of the things that always…

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9

Oct
2014
The Mistake, the Vendor and the Strategic Partner
in Blog

The Mistake, the Vendor and the Strategic Partner

by Rick Meekins

How to get the most value from working with a strategic partner Reading from some posts written in 2007, I found the following quote that I truly impacted my thinking around small businesses: “None of us is as smart as all of us” is a comment quipped by Collin Powell, referring to the fact that if we all put our heads together and offer what…

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2

Oct
2014
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Taming the BEAST | Extraordinary Business
in Management and Leadership

Taming the BEAST | Extraordinary Business

by Rick Meekins

How to make sense out of the chaos of running your company   One of the challenges that I see with small business owners, especially very small organizations, is getting and keeping control of the business and everything that it takes to do so. As a business leader, activities tend to take on a mind of their own, pulling us in every direction at once,…

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20

Aug
2014
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Fearless | Extraordinary Business
in Entrepreneur

Fearless | Extraordinary Business

by Rick Meekins

Noting your greatest fears and moving forward anyway.   Starting a new company is not for the faint of heart. As a matter of fact, many entrepreneurs including myself could probably tell you many stories that might shake you to your core if you are unfamiliar with the landscape. The risks are high, there are many unknowns, the demands can be crushing and the work…

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6

Aug
2014
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When Things go Wrong | Extraordinary Business
in Operations Management

When Things go Wrong | Extraordinary Business

by Rick Meekins

How to plan for and manage unexpected challenges you face in business   You have probably been to a restaurant when it is extremely business, with people waiting out the door, slow service and very busy servers. You’ve probably been stuck in traffic at rush hour or when a big event is coming to town. You may have waited in long lines for a movie…

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15

Jul
2014
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Your “Tipping Point” Will Make or Break Your Company | Extraordinary Business
in Operations Management, Planning

Your “Tipping Point” Will Make or Break Your Company | Extraordinary Business

by Rick Meekins

What is a tipping point and how does it apply to business growth?   Malcolm Gladwell, in his book, “The Tipping Point: How Little Things Can Make a Big Difference,” describes the tipping point  as “the moment of critical mass, the threshold, the boiling point.” Gladwell describes examples of this such as, “Ideas and products and messages and behaviors spread like viruses do.” In the same way, business growth stages…

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8

Jul
2014
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