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Product Development – Follow the Plate | Extraordinary Business
in Product Development

Product Development – Follow the Plate | Extraordinary Business

by Rick Meekins

How a good product development process can save you time, productivity and money Over the past 10 years, nearly all of our clients have been entrepreneurs – people who spotted needs in the marketplace and built companies to meet those needs. So, by nature, we all – myself included – constantly think of new ways to sell more stuff – products or services. Based on…

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7

May
2015
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It All Starts With a Boom | Extraordinary Business
in Strategy

It All Starts With a Boom | Extraordinary Business

by Rick Meekins

Observing trends and planning for change in your industry When looking at a growth strategy for your company, where do you look for direction? Are you looking at your company? Your market? Your industry? Do you know what drives change in consumer spending? What about change in your industry? Where is your industry headed? How do you know? Observing trends in all three – your…

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15

Apr
2015
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How to do What…When…Where | Extraordinary Business
in Customer Service

How to do What…When…Where | Extraordinary Business

by Rick Meekins

Six essential components of an effective marketing plan   Soooo… you want to reach your market. You know what to say, what to do and where to say it; the challenge is when. Perhaps, more specifically, with a number of marketing tactics under your wing, what is the best way to execute them in order to get the best results. The challenge companies face is…

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18

Mar
2015
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With Which you Have Naught | Extraordinary Business
in Customer Experience, Marketing

With Which you Have Naught | Extraordinary Business

by Rick Meekins

Defining and employing the right tactics to reach your audience Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends. So what about your…

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5

Mar
2015
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Test, Evaluate, Adjust, Repeat | Extraordinary Business
in Business Development, Customer Experience

Test, Evaluate, Adjust, Repeat | Extraordinary Business

by Rick Meekins

Dimensions of product improvement and the product improvement cycle While I am not a car person, per se, there are a few models that I tend to keep an eye on for what changes are made year after year, One year, there might be body styling changes, another, there might be a better engine, another year, they might have added airbags or something to that…

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28

Jan
2015
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Cheater Cheater Pumpkin Eater!! | Extraordinary Business
in Business Development, Business Growth

Cheater Cheater Pumpkin Eater!! | Extraordinary Business

by Rick Meekins

How having superior information impacts your business development activities Imagine this: you know someone who cheats obsessively. No matter what they do, they find some way to cheat. And they win. It is infuriating because you put every effort into doing the right things the right way. The worst part of it is that they always seem to get away with it. They always seem…

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21

Jan
2015
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Selling More | Extraordinary Business
in Customer Service

Selling More | Extraordinary Business

by Rick Meekins

How your customers buy and how you can get more of them to buy from you   It is interesting when you think about the marketplace; there are lots of buyers and lots of sellers. There are even lots of sellers of the same products, but customers will choose one seller over another consistently, but not every customer will choose the same seller; they purchase…

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8

Jan
2015
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The Price/Value Matrix
in Business Development

The Price/Value Matrix

by Rick Meekins

  Your customers purchase from you, or from anyone or any company for that matter, because they have a need or a want, that is a given. You will hear until the cows come home that you must sell your product or service to help your consumer overcome whatever their pain is. The greater the pain, the greater value they place on overcoming that pain….

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11

Dec
2014
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If You Aren’t Catching Anything – Perhaps You are Fishing  in the Wrong Pond | Extraordinary Business
in Business Development

If You Aren’t Catching Anything – Perhaps You are Fishing in the Wrong Pond | Extraordinary Business

by Rick Meekins

Business Development – ensuring that you are approaching the right target   I remember going to the department store as a younger man. While walking through the appliance area, it was almost inevitable that a sales person would approach me and say, “May I help you pick out a refrigerator?” I would think to myself, “Why would a need a refrigerator? Especially the $2,000 refrigerators…

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4

Dec
2014
Comments Off on If You Aren’t Catching Anything – Perhaps You are Fishing in the Wrong Pond | Extraordinary Business
The Right Message The Right Way | Extraordinary Business
in Business Development, Customer Experience

The Right Message The Right Way | Extraordinary Business

by Rick Meekins

Tapping into more effective marketing by understanding how your audiences consume information Have you ever been out to dinner and seen the member of the wait staff that simply seems to be in the wrong business? How about going to a auto repair shop and seeing all of the mechanics standing around smoking and broken cars in the parking lot? What about going to the…

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20

Nov
2014
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Bad Customer Sucker Punch | Extraordinary Business
in Customer Service

Bad Customer Sucker Punch | Extraordinary Business

by Rick Meekins

What to do about your company’s annoying, expensive, self-serving, obnoxious, never pleased, resource consuming customers (not the good ones!) …so you are zipping along in your car for a vacation…freshly cleaned car, top down, radio playing your favorite tunes, sun shining, headed to your favorite place to do whatever it is you do to unwind. Money, speed, time – mean nothing at this point…just living…

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13

Nov
2014
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Multidimensional Approach to Customer Engagement| Extraordinary Business
in Business Development

Multidimensional Approach to Customer Engagement| Extraordinary Business

by Rick Meekins

Considering how customers engage, buy and refer   In conversation with a gentleman recently, we talked at length about business development, different ways to go to market, fill the pipeline and the challenges associated with it. Fun stuff. Good lunch, too. The conversation ended with, “you know this conversation will never end, right?” It’s true – successful marketing is dynamic – it is a constantly…

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7

Nov
2014
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If Nobody’s Buying | Extraordinary Business
in Blog, Product Development

If Nobody’s Buying | Extraordinary Business

by Rick Meekins

How some firms get the right product to the right target Have you ever spoken with the eternal optimist who sounds like this? Who is your customer? Any and everybody. Everyone needs what I am selling and everyone will buy it. Who is your competition? No one. No one is doing what our company does the way that we do it. We are unique. We…

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28

Oct
2014
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WWCW | Extraordinary Business
in Blog

WWCW | Extraordinary Business

by Rick Meekins

Build the company your clients want you to have In the 1990’s, there was a popular motto many people adopted WWDJ – or “what would Jesus do.” The thinking around this was that it was a reminder for someone that when approaching a situation, to ask themselves “What would Jesus do?” in the situation. WWJD initials appeared on t-shirts, bracelets, necklaces, bumper stickers, posters and everything else you…

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20

Oct
2014
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Grow From Here to Success
in Strategy

Grow From Here to Success

by Rick Meekins

How to make sure your business has everything it needs to grow When I was a younger guy, whenever I would get a gadget, while I might have enjoyed it, I always thought about what the toy will be like in the future, perhaps with the same anticipation as many people have about the next generation of mobile technology. One of the things that always…

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9

Oct
2014
The Mistake, the Vendor and the Strategic Partner
in Blog

The Mistake, the Vendor and the Strategic Partner

by Rick Meekins

How to get the most value from working with a strategic partner Reading from some posts written in 2007, I found the following quote that I truly impacted my thinking around small businesses: “None of us is as smart as all of us” is a comment quipped by Collin Powell, referring to the fact that if we all put our heads together and offer what…

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2

Oct
2014
Comments Off on The Mistake, the Vendor and the Strategic Partner
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