How One Small Business is in Competition with a Boulevard of Brands and MNCs | Extraordinary Business
Can a local, homegrown startup take on the international powerhouse? Could small-town warriors compete with multinational corporations?
Esha Chhabra, Forbes Contributor says, “Yes” in her article, “How This Small Canadian Tea Company Built A Business Amidst Serious Competition”. She has beautifully captured the growth journey of a small tea company in Canada – how the business owner did not simply give up and embarked on changing the world through her unique offerings. Smith’s passion to serve her community’s needs more effectively has been a driving force behind her business growth.
Please take a look at her article and share your insights. Are you one of the business owners who are looking to provide unique offerings while effecting a positive change in the world? Do you love bridging gaps and opening up exciting opportunities for your business?
How This Small Canadian Tea Company Built A Business Amidst Serious Competition
By Esha Chhabra, Forbes Contributor
In Banff, a small town famous for being the epicenter of Canada’s first national park, one small business is in competition with a boulevard of brands and multinational corporations, namely Starbucks. Can a local, homegrown startup take on the international powerhouse?
In 2007, Susanne Gillies-Smith started Banff Tea Company in response to a personal loss. Her father was brutally murdered in Mexico, she says, leaving her frustrated and saddened. She knew she wanted to counteract that horrific incident with something positive in the world. “I wanted to help make the world a better place — in my own way,” she says, seated at the Wild Flour Cafe, sipping on a cup of tea. “I had to start in my own backyard with what made sense to me.”
Rather than building another remote venue, albeit iconic, she was keen on creating community.
Rick Meekins is the Managing Consultant at Aepiphanni, the trusted advisor for business leaders who are seeking forward-thinking solutions to help them plan for and navigate through the challenges of business growth. Our entrepreneurial multidisciplinary team works with clients to develop differentiating solutions and provide direction focused on lasting, strategic results. We exist to help our clients CREATE | DESIGN | BUILD extraordinary businesses.
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