Where do you see your company in the next ten years? At the same place? Larger? Perhaps in more markets?
If you are like most business owners, you have some vision for where you would like to take your company. The thing is: growth doesn’t happen by accident, and staying in business doesn’t happen by staying the same. Whatever your vision, you will need to gain some level of strategic advantage, and innovation is one of the tools that firms can use to gain it.read more
Running a company can be very personal. Often the business you start and run is an extension of yourself, to the degree that the business might literally live and die with you.
While we often discuss topics such as business development, marketing, products, finances, innovation and the like, we rarely talk about depression and other mental illnesses. As a matter of fact, I don’t think that I have ever read an article that discusses the topic in terms of business leadership and ownership.read more
Innovation generally means creating more effective processes and products. For a business, it can mean the implementation of new ideas, creating dynamic products and improving current services and products. If handled correctly, innovation is a potential catalyst for business growth and success. It can also help your business adapt to and ultimately dominate a new market.read more
Question 8: Which customer organizations should we target first?
We started the market assessment series to take a deeper look into the best ways to analyze a new market when entering it. From market size and segmentation to competition and profit margins we discussed many crucial aspects of market assessment. In this 8th and final part, we’ll discuss the importance of understanding your ideal customer.read more