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18

Oct
2007
Comments Off on No Beliefs in Business, and Other False Truths

No Beliefs in Business, and Other False Truths

Have you ever heard someone say that personal beliefs and belief systems have no place in the professional workplace? The suggestion is that someone’s beliefs can get in the way of business and productivity. However, modern conversations have been about wholeness, work-life balance and self expression. It seems like there are two competing trains of thought that should be further investigated.

Consider the changing workforce, with the reigns of corporations and small businesses being handed over to the Generation X’ers, a generation that is known for being, shall we say, a bit less conservative then that of their predecessors. We (yes, we) are known for taking jobs based on our interests, and staying with the job to gain specific experiences or knowledge, then taking that to the next position in the new company – creating what one might term, a very transient workforce.

Looking back to previous generations, we can see that people were defined by their job, or their profession. If one was asked what they do, it would be based on their job description. Now, based on that, what happens to a person if they lose that job? Do they define themselves as “unemployed?” It seems as though they are defining themselves as without (un) use (employ) or useless. Therefore, their job or position was what defines them, or what they believe in. It was their a belief system, of sorts, though not extremely promising nor rewarding, to most.

Could this lack of stability and personal definition be part of the reason that the Great Depression perpetuated for so long? Could this suppression of personal beliefs and belief systems be part of reason for the 60’s insistence and outcry for personal freedom and expression? Could this be part of the reason that depression and suicide in the United States is so high, and increasing, yearly?

Given that the present generations seem to be a bit more transient in their careers, what belief systems do or should they embrace? I suggest that they are forced to seek other belief systems in order to find a sense of wholeness or completeness. I also suggest that people without any stable belief system cannot be a whole, stable, authentic person. It has been said, “You’ve got to stand for something or you will fall for anything.”

Take this to the workplace. Where do belief systems fit in? When we look at a workplace, we look at the belief system that the business is built upon, in concert with it’s purpose and it’s competencies in order to help it become as productive and profitable as it can be. Anything that does not work within the defined parameters is discarded, those that do fit are enhanced.

If we look at the human side of the equation, and encourage the identification of a person’s belief systems, along with identifying their purpose and competencies, we are able to identify how that person will be most productive, and thus, contribute, both directly and personally to the company’s initiatives and vision. With the individual’s personal belief system, and the belief system of your business are aligned, the individual will most likely have a passion, not just for his job, but also, for the company.

How valuable is your human capital to you? Have you had key employees that burned out and left? Have you improperly hired or changed jobs of your employees that caused more harm then good? Have you missed opportunities to develop your team because you neglected to explore that side of the equation?

Consider defining the belief system for your business, along with a establishing a sense of purpose and competencies. This is one of the tools that we at Aepiphanni Business Solutions help businesses become more productive and profitable in our AGS Program.

At Aepiphanni Business Solutions, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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18

Oct
2007
Comments Off on Is Your Website Earning its Paycheck?

Is Your Website Earning its Paycheck?

Millions of companies across the world have created beautiful websites with great tools and information that they want to be their “number one sales person,” and are waiting for customers to beat a path to their door. Unfortunately, this isn’t the Field of Dreams. Your website is like any other resource you employ; it takes time, money and development in order to stay productive and income generating for your business.

Several areas we look at, first, when evaluating a website include appearance, functionality, alignment with business and its customers, intuitive function and content. when someone goes to your site, you have less than 10 seconds to keep them there.

Next, we go deeper, and look at things like page titles, keywords, metatags, content and finally, search engine submittal. These items speak to how internet browsers will find you. If all of these are properly aligned, search engine spiders will begin “crawling” your site to see if your site will be of value to its browsers.

The combination of these elements, in addition to ongoing monitoring of where people go on your site and what they do, then making the appropriate changes on the site to increase the number of users who turn into customers is called “website conversion.” This is where you start to see a return on your website investment (ROWI).

While you might feel that it is not important, or the “top priority” for your company, consider this: would you allow an employee that you hired to sit idly at their desk each day? Would you purchase a car or a boat that you could not drive? In many situations: maybe. But what if you could invest in that person or that car or that boat, and increase your capabilities or pleasure exponentially?

As we move into the 21st century, we will be looking at new ways to do business. Many barriers to entry emerging businesses have had are being crushed. New technologies and internet capabilities are allowing smaller companies compete, successfully, with the major ones! By taking their businesses online, small business owners are no longer necessarily ‘squeezed out’ by the big retailer down the street.

At Aepiphanni Business Solutions, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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1

Oct
2007
Comments Off on What are the Biggest and Toughest Challenges One Faces when Starting a Small Business

What are the Biggest and Toughest Challenges One Faces when Starting a Small Business

I might suggest that the biggest and toughest challenges when creating a startup depends on your current personality type and resources, which seams to sum up to me as being the ability to organize and stay organized. I am, of course, speaking from my own experiences when opening my own companies, and helping clients with opening theirs.

Organization falls into all areas of opening a business. It is like creating a recipe or building a car. The business can be looked at as a system, not unlike the human body. There are your critical areas and your not-so-critical. If all of the components are carefully planned out, and put together into the system, the chances of success of the business are increased exponentially. Here are some examples:

  • Your cash flow must be organized – you don’t want to overspend in any area, and if you are seeking financing in whatever form, you will need to be able to explain your cash flow needs in a format that is transferrable.
  • Drive – when busienss gets slow or too busy or things happen that you don’t anticipate, or you need to do something grossly different, being organized can truly help to keep things moving forward. Speaking from the area of drive, even when it is low, I know that I will do certain things each day to help grow the business.
  • The Learning Curve…again…if it is organized, you will have goals and experiences. If you are able to write them down, you will become more committed both to what you have learned and what you want to learn. Being organized with it lets you keep things in perspective and prioritize the things you need to learn.
  • People – you have your mission, vision and values for your company…you will want to align your people with them, be it internally (employees, partners, etc. ) or externally (vendors, partners and clients).
  • With respect to your personality, you will need to look at your strengths in relation to your business, and identify the areas wherein you are the weakest. These will require the greatest amount of organization, as you may need to look outside of your own abilities or organization to manage them.
  • The last thing I will say with respect to organizing is putting yourself in a position to know how to address catastophies that can occur in the organization. Realizing that many things happen in cycles, you can almost predict the types of things that could happen that might interrupt the business, and have a plan on how to address them – be it look at additional financing to continue the business or to close the business without losing your shirt.

    At Aepiphanni Business Solutions, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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    12

    Sep
    2007
    Comments Off on Okay…my site has LOTS of traffic…now SHOW ME THE MONEY!!!

    Okay…my site has LOTS of traffic…now SHOW ME THE MONEY!!!

    The short and sweet of it…WEBSITE CONVERSION. Yep…that is what we are looking at and talking about when you want to actually make some money off of the website you’ve spent so much money on to do everything in the world but fry eggs. Or, for that matter, for the one-page site that you are using to promote whatever product or service you are selling, reselling or just want people to know about. It’s what makes people click the, “Pay Now” button on your site.

    How do you find out about your conversion rates? Well, it is as simple as looking at the amount of unique traffic (using your website as your home page will get you a BUNCH of views, but only counts as one unique visitor!) versus the number of sales you’ve gotten from that traffic. Okay…simplify, they always tell me…if you get 500 new visitors to your site over the course of a week, and only 10 of them purchase, you might want to look at a website conversion strategy.

    A website conversion strategy is one where you will look at different parts of your website, your business, your advertising (where you advertise and to whom) and your keywords – basically, how people are finding you, and when they do, what are they looking for and looking at on your site. Of course, this takes TIME!, and time is a resource that is always in short supply. None the lest, to get the best return on the money you’ve put out for your website, you might want to make this part of your marketing strategy.

    Next question: Where do I find more about this phenomenon? Well, get educated on it first…check out Google. They have a website optimizer within their AdWords product. Also, do your internet search, but look before you leap! Like anything else, there are business out their who are simply parasites that will leach dollars out of your company for little to no return.

    At Aepiphanni Business Solutions, we
    are dedicated to serving the needs of small business owners. We specialize in
    helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me,
    Rick Meekins, a call
    at 678-697-2315, or email me at
    [email protected]
    .


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