Archive for Business Development’ Category

25

May
2010
Comments Off on Getting to the Top | Extraordinary Business

Getting to the Top | Extraordinary Business

Many business leaders go into business with the intention – every intention – of making it big and being at the top of their industry.  They get out and create and hustle their wares, researching and using every rainmaker strategy to get their business from its lackluster startup state to the money-making retirement ship to sale into the horizon.

Consider for a moment – if it was that quick and easy, everyone would do it.  Everyone would create some product or service, use social media and market it for free to their niche, after which, it would take off, virally, and the rest would be history.  Or – they would go to every networking event in town and connect with the top business leaders in their niche, close their deal in a few weeks and have a windfall of business…or it would be joint ventures or something else.

According to the experts, “anyone (everyone) can do it.”  It makes you almost wonder how much is crap and how much is cream?

A great partner of mine, Stephen Jones of Growth Strategies, demonstrated the “real deal” of social media marketing.  Guess what:

  • It wasn’t easy
  • It wasn’t quick
  • The formula had to be tweaked based on response and feedback from potential clients and partners
  • Getting to the point where JV partners would promote products or services took more work than just making a phone call
  • It takes more than one method of reaching out to people to get them to respond
  • Having an enormous social media list does not automatically drive traffic to your site or, more importantly, convert visitors into leads

…and the windfall?  It takes more work.  It takes investment in time and money.  One of the biggest tasks, it seems, is keeping up with all of the leads and moving them through the pipeline.

Building a business that will be a “cut above,” or better said, an extraordinary business, takes extraordinary tactics.  If you focus on doing what everyone else is doing, you’ll get the same results as everyone else.

FYI – If your sales results are not what you’re expecting them to be, Reply TODAY and I’ll arrange an introduction + a savings on social media marketing services because of our partnership with Growth Strategies.

Be extraordinary.  Seek extraordinary measures.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Extraordinary Business,Extraordinary Leadership,Sales Strategies,Pipeline,Social Media,Marketing Strategies
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26

Apr
2010
Comments Off on Striped Horses | Extraordinary Business

Striped Horses | Extraordinary Business

Who are you, really, and what will you do about it?

striped horsesMy wife and I were discussing the way people dress in life and the difference between those that dress authentically – the way that they feel and the way they want the world to perceive them – and those that dress, well, corporately, or the way that postulates the job they have or the role they are trying to fill.

The question became: if you aren’t comfortable with the attire you’ve chosen, how can you be as productive as you need to be? You cannot. While you might adapt to fit a role, you can never be completely successful in that role if you cannot bring all of who you are to what you do.

I took a DiSC assessment a few weeks ago while learning about Nicole Greer’s new offerings (Nicole is the Vibrant Coach that does work around personalities and team development). The assessment was divided into two areas: natural tendencies and adapted tendencies.

The natural tendencies are what I do best. It is where I operate from best. The adapted tendencies are the way that I have had to change my behavior in order to perform certain functions as a CEO of Aepiphanni.

The question becomes: what would happen if I could spend 80%, 90% or even 100% of my time in my sweet spot. What if I could just be a zebra instead of being a horse with stripes?

I would be more productive. I would be able to handle more work, I wouldn’t lose energy on tasks that steal my energy, I would probably have better balance in my life and grow the company faster.

This is called being authentically me.

Extending this to the way I dress, my office space, my car and my life, doing things well requires me to create an environment in which I can can more than function. It is where I have invested in becoming an extraordinary leader and where I have a vision for growing an extraordinary business.

This doesn’t mean that you go for the shock factor in every thing you do, but rather, present yourself in a way that will be most presentable and productive for the environment you are in.  That means accent yourself in a manner that makes you feel like you can perform at the top of your game and accomplish your mission.  As a professional, discernment is essential, meaning, that if you wear a bathing suit to a formal engagement, you may have difficultly accomplishing what you intended to do.

Be extraordinary.  Be in the place and the mindset that allows you to be most productive.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Extraordinary Leader,Extraordianry Business,Leadership effectiveness,management and leadership
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23

Mar
2010
Comments Off on The Right Tools for the Job | Extraordinary Business

The Right Tools for the Job | Extraordinary Business

As restaurant chef said to me once, “it’s a poor chef that blames his failure on his tools.”  While this may be true, I suspect that the better the tools, the more they could get done with a greater likelihood of consistency.

As a business leader, in any industry, I am certain that you can create custom tools for every client you have.  Perhaps you feel that this is your niche, and thus, you charge appropriately.  Even a baker, however, who bakes every cake from scratch and makes each cake a unique masterpiece has pans, measuring cups, mixers, spoons, etc. That she uses every day to complete her masterpieces.

And you have a computer…

The point is that as a business leader, it is essential that your team has the tools they need to do the job, whatever it is.  The company’s productivity is dependant on it. 

Many business owners and self-employed people tend to purchase the cheapest tools on the market and are surprised at the poor results they receive.  Other business owners get paralyzed researching the product or service, not realizing the amount of money they are losing in the process.  Others, still, will get the first thing that comes across their desk, only to find that it doesn’t quite fit the needs.

When we research for our clients, we use a rubric or a matrix to help us out.  The first thing we do is decide what need we are trying to fill.  Then, we prioritize those items – the most essential items getting the ‘a’s’ and the “nice to have” items getting the “c’s.”  Don’t forget how much you are BUDGETING for the tool.

Then we begin researching different tools.  It’s always tempting to add criteria when we see something really cool.  Of course, you will see essentials that you hadn’t considered.  It is important, of course, to make sure that you are clear about needs and prioritize the new items, appropriately, if you feel that they MUST be included. Don’t get stuck majoring in the minors, though.  Make sure you give yourself a timeframe in which to research the tool, and a few extra pair of eyes to evaluate.

Taking the time necessary to get the proper resources or tools is essential to maintaining your ability to stay on top in your marketplace.  Your business is reliant on speed, quality, consistency and dependability.  With the right tools, you can do it that much better.

Be extraordinary.  Take the time to find extraordinary tools and resources.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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Technorati Tags: Resources,Tools,Ability,extraordinary,productivity,production,matrix,choosing the right resources,rubric,purchasing
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16

Mar
2010
Comments Off on Getting the Word to the Masses | Extraordinary Business:

Getting the Word to the Masses | Extraordinary Business:

My wife and I recently bred puppies and sold puppies.  An incredible experience with lots of hard work, dedication and cleaning.  When the puppies were ready to be sold, for some reason, we approached it with, “if we build it, they will come” mentality.  It took much longer than we expected to sell any, despite the fact that they are cute, fun, purebred and the sire comes from a great bloodline.

Many business leaders approach their marketing with the same perspective: they’ve got a great product or service, and feel that simply because they exist, they are entitled to market share.  Furthermore, they feel as that business cards, brochures or a website will do the trick for them.

For very few, it will, initially.  But it is not sustainable.

For the rest of us, a haphazard marketing approach will NOT get our products and services sold.  Sending out a bunch of postcards once in a blue moon does not constitute a marketing strategy.  Nor does putting up a static website (a website that simply signifies that your company exists).  Nor does random marketing.

What works well is a concert of planned activities, executed with some level of consistency toward achieving a specific objective, or a marketing strategy.  Once you have a marketing strategy, you can develop a marketing plan.

A marketing strategy is going to be the overall objective or set of objectives you would like to achieve by a certain timeframe.  It might be to increase revenues, increase brand recognition, launch a new product, raise money, promote an event, offer a new service or launch of a new business or business unit or  a combination of any number of them.  The marketing strategy should have some metrics (we want to reach 1,000,000) and a time period (over the next year) an objective (in order to build a strong name in the marketplace) and a vehicle (using the internet) in order to reach a certain goal (50,000 new clients).

It should be aligned with your business planning (what happens if 500,000 people call with questions?  What if you actually get 50,000 orders?).  It should not be so specific that you “lose sight of the forest because of the trees;” e.g., you would not include all of the details of how you are going to accomplish said strategy.  That is where your marketing plan comes in.

Getting the marketing strategy “up and running” and keeping it going is essential to the long term sustainability of the company.  There will be companies that will brag that “they’ve never done any marketing,” however, connecting with people, the pricing strategy, the products offered, the company  positioning are all part of marketing.  Letting people know about it, and staying in front of them is how you keep your business in business.

Get the word to the masses.  Build an extraordinary business.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Marketing,marketing strategy,business building,marketing plan,sustainability,extraordinary business,extraordinary leadership
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