Determining the best time to go to market with your next venture.
“There’s no time like the present!” scream the opportunists in the room. Others prefer to sit, plan, observe, and suggest that everything must be absolutely perfect in order to go to market. Others, still, prefer to sit back and watch others do it.
Where do you sit? Do you struggle, each day, trying to maintain the status quo and hope that some day, one day, you will have time to launch the next big thing in your industry? As many entrepreneurs will tell you, the best time will never come. You’ve got to simply commit your resources to moving things forward; even if it doesn’t look exactly the way you want it to the fist step out of the gate.read more
Since Aepiphanni opened in 2005, I have had a lot of time to evaluate the small business marketplace. I’ve heard a lot of talks, attended workshops, read articles and the like on lead generation. Many people have told me that there are certain, specific things that have to be done in a very specific way that everyone is doing and therefore, I should do it, too.
My frustration has always been that “if everyone else is doing it, there is nothing unique about my approach, therefore, my results cannot be more than mediocre.” It appears like fishing for trout in a shark tank – everyone is trying to get the trout – including the sharks, so success has got to be dismal at best.
Simply put: this method isn’t sustainable, so I “went to work.”read more
Why businesses need to take a strategic approach to building their sales systems.
Increasing sales is nearly always a topic of conversation when we work with business owners. Business leaders constantly seek out ways to connect with their audiences in such a way that people are willing to buy. With the recent recession, many consumers’ buying habits have changed.
Customers purchase based on a number of criteria; pricing and promotion are not the sole drivers of sales, except in the commodity markets where there is little differentiation between products and mass marketing is the norm. Typically companies will use techniques such as the loss leader – a product priced artificially low to get you to come to a store and hope that you will purchase other items while there, coupons, sales fliers, unique products such as high quality store-brand products, etc..read more
Design businesses to adapt and innovate through marketplace changes.
The pace of business is maddening. This is nothing new, certainly not an Aepiphanni. The question is: knowing that the business marketplace is so dynamic, how do you make sure that your company is dynamic enough to meet those needs, to stay competitive and to stay afloat?
This is the challenge faced by many, if not all businesses. Those at the top stay focused on staying at the top. Those right below those at the top constantly strive to reach the top. (The top could be top of their market, industry, niche, geography, etc.; whatever is most appropriate for your business.) Being at the top means that not only are you able to change, but you can predict or perhaps even create the changes in the marketplace.read more