Cases

in case-study,

Management Solution Implementation

by Rick Meekins

Our client in Saudi Arabia sought a transportation management solution that would allow them to manage orders and shipments around the country. Our job was to identify the software solution, customize it and train users on how to use it. We worked with the client to create a requirements document that allowed us to understand the processes the client had in place and develop any…

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28

Mar
2015
in case-study,

Product Development

by Rick Meekins

Our client came to us with an idea for a business concept, but did not have full understanding of how to build the products that the Company would sell. The business would be in the travel industry in New York City, and needed to have some differentiator that would give it strategic advantage in the marketplace. Due to the number of similar firms in the NYC…

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28

Mar
2015
in business-consulting, case-study, operations-management,

Think Bigger…Business Strategy

by Rick Meekins

One of the reasons our clients have approached us is because they are in need of a business strategy that would help them determine direction for the companies. When we began working with them, the company sought incremental growth but ended up seeking a much more aggressive strategy with a more complex yet effective business model. This accounting firm had about 10 years under its belt…

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22

Nov
2014
in business-consulting, case-study,

Business Architecture for Marketing Firm

by Rick Meekins

Case…Business Architecture for Professional Services Marketing Firm History: This Atlanta-based marketing firm officially opened its doors in February of 2006.  It was a single operator organization who partnered with a number of vendors to provide a number of ancillary services, such as graphic design, printing and event management.  The owner has approximately 20 years of experience as a marketer.  She envisions providing services to the…

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10

Oct
2013
in case-study, operations-management,

A Case for Small Business Outsourced Operations Management

by Rick Meekins

Jan has a small business that she has operated for a number of years.  Like many entrepreneurs, she works from home, has a partner and some strategic alliances to provide services to her clients.  Her primary marketing vehicle is the internet, through her website, social media and search engine marketing.  Her company has grown to the point where it is getting regular revenue, but most…

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10

Oct
2013
in business-consulting, case-study,

Differentiation Strategy – Being Number One

by Rick Meekins

Marketing firm seeking differentiation strategy in a saturated market place The thinking that a single client could maintain a company proved to be quite unsettling when suddenly the work dried up and there was no more revenue. Suddenly faced with the stress of unpredictable income, it was time to do something different. In a saturated market space, a differentiation strategy helped the Company move from…

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6

Oct
2013
in case-study,

Go Big or Go Home – Innovation

by Rick Meekins

Case: Innovation at Restaurant & Catering Company IY Catering was a small catering company based in eastern Pennsylvania that wished to grow from a small single-operator organization to a full-service professional catering services provider. Since the restaurant and catering industries are very competitive with many different niches that could be served, we felt that their success would be based on how they could demonstrate innovation…

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6

Oct
2013
in case-study,

High Speed Coaching – Differentiation Strategy

by Rick Meekins

Differentiation Strategy – Finding a new path in an old industry Background This was a very young coaching firm that had recently gone through a rebranding effort.  The CEO felt that she wasn’t connecting with her audiences in the way that made the level of impact that she wanted to make.  The CEO was the only employee at the company and there were no outsourced…

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6

Oct
2013
in case-study,

Getting Unstuck

by Rick Meekins

Case study: Small 20 -year-old bookkeeping firm seeking ways to reboot and progress Linda was looking for a magic bullet that would help her get her company back on track. She felt over-stressed, over worked and had no interest in keeping things the way that they were. We evaluated what was going on with her customer base; many of them were very small businesses that…

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5

Oct
2013