What is it and how can it help your business grow If the business is your bread, then your brand is the baker— how good a business will turn out depends a great deal on the brand. So it makes sense to invest in it, right? The catch, however, is that branding is not a […]
Did you know that the concept of brand management, or what we all know today as marketing, was developed back in the 1950s when companies like Proctor & Gamble and Unilever noticed that the product quality offered by competitors were improving? During this time, a brand manager was appointed to give a product an identity […]
Some start-ups think that hiring or outsourcing a business setup consultant is an unnecessary expense, and so they overlook them. But the truth is that start-ups and new entrepreneurs should seek the help of business consultants for hassle-free business setups.
There is a reason why you look forward to buying a Macbook instead of a Lenovo laptop; why you reach for Coca-Cola over Fanta; or why you grab Mcdonald’s burgers and not Wendy’s—and it all boils down to branding.
Branding is no longer only a business marketing strategy. It has evolved over the decades into a personal strategy as well.
Trends to know for a prosperous 2021 and beyond 2021 will initiate a period of transition into the post-COVID era. This blog covers some trends and factors that businesses can use in their preparation for the next normal.
Since early last year, businesses have been scrambling to retain their customers and remain in business. Consumer behaviors have changed monumentally – some spending habits have ended for good, a few are unaffected, and others are foreseeing a steep incline. Whatever the case may be with your business, you need to accept this new reality […]
Aepiphanni Business Consulting Writers If you would be interested in getting your original content in front of thousands of viewers by being a writer for us, we would love to hear from you. Here’s some information that you can use to guide your request: We target experienced growth-oriented small businesses owners and entrepreneurs that require […]