Again – What are you really selling? Are you selling marketing or architectural designs or is it something more. Think about the most memorable things you’ve done, be it an amusement park, a great restaurant, a cruise, etc. Was it the ride you remember or the experience.
What is it that your clients are actually purchasing from you. What is the experience they are seeking to have with you or your business? Is it your intelligence, your ability to lead, is it the time and attention you give them or is it something else.
This is a most important piece of information that you need to get from your clients, your peers, your employees and other stakeholders. Your clients and former clients will probably give you the most objective and insightful responses. Give those responses the most weight, but don’t throw out the responses from other participants.
Once you learn what this, exploit it. Learn more about it. Develop it. Identify ways to convey this message to your target market. Think, for a moment, about Disney Land…the Magic Kingdom. They position themselves as an organization
that will make all your dreams come true. Their employees are called “cast members” so that they are always in character when they are on the premises. They have creative staff members known as “imagineers,” and promote themselves as THE most important thing on everyone’s bucket list. Think about this interview after many major accomplishments
What will your clients experience with your company be? Will you make dreams come true? Will you help your clients reach a memorable levels of entertainment, or be able to do something remarkable as a result of an engagement with you? How do you position it? How will your organization present itself as the extraordinary business that provides an experience to its clients that they can get no where else in the world?
Be Extraordinary. Know what you are selling.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses. We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services. As always, we welcome your comments, thoughts, questions and suggestions. If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].