There is a video game company called EA (Electronic Arts – http://www.ea.com/) that used to use the tagline “Challenge Everything.” As one who, at times, must question the natural order of things, this tag immediately appealed to me. Many of my clients often hear the question of, “Why?” when they propose ideas. The goal isn’t to belittle the idea or thought, but rather, to make sure that the idea is completely thought out.
As business leaders, we nee to understand and question everything around our businesses. As someone said to me, once, “You need to inspect what you expect.” Even if we feel like we understand certain things, or that certain things appear to be part of the natural order, understanding “why” something is done will often serve to ensure that the product or service or idea does have merits and has been completely thought out.