Design businesses to adapt and innovate through marketplace changes.
The pace of business is maddening. This is nothing new, certainly not an Aepiphanni. The question is: knowing that the business marketplace is so dynamic, how do you make sure that your company is dynamic enough to meet those needs, to stay competitive and to stay afloat?
This is the challenge faced by many, if not all businesses. Those at the top stay focused on staying at the top. Those right below those at the top constantly strive to reach the top. (The top could be top of their market, industry, niche, geography, etc.; whatever is most appropriate for your business.) Being at the top means that not only are you able to change, but you can predict or perhaps even create the changes in the marketplace.