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Execute! Review, Adjust, Execute! | Extraordinary Business

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Signals of the best time to visit or revisit your company’s strategy.

Galaxy S III Commercial

Samsung Galaxy S III launched a new television commercial right at the time that Apple’s iPhone 5 came out.  This commercial could not be more strategic.  They recognized that Apple is a very powerful brand that would hurt the Galaxy III’s sales.  Their marketing team created an approach to address this head on. [···]

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