Cut to the chase: Half-baked ideas have no business in the business world. If it isn’t designed to be profitable, it is probably a waste of time. This doesn’t imply that you will have all of the answers all of the time, but King Solomon probably said it best, “Who builds a tower without calculating the cost?”
I have heard people say a number of times, “any movement is better than no movement at all.” While this may have merit, if the movement is backwards, is it really worth it? If this new venture is going to hurt your brand, is it worth it? On the upside, you will probably have a better understanding of how not to do something! But if the concept was better thought out to begin with, perhaps some of the pain could have been avoided? The way that we work around “stepping in it” is to think through your idea or innovation and figure out how to work.