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The Path of the Innovator | Extraordinary Business

Getting your idea from the drawing board to the marketplace

The idea person says, “Hey, it would be pretty cool if we could fix this problem” but stops at the point of talking about it.

The inventor says, “I can make something that will solve this problem” but stops short of figuring out how to bring it to market.

The innovator says “This is how we can solve this opportunity, which provides a value for a market that is in excess of the cost to solve the problem,” and does it.

(With the right messaging, positioning and sales, the investors say, “I get it.  Let me throw some money at it to make it happen faster!”)


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