Successful innovation in today’s marketplace – short sight or long view approach?
“Build a better mousetrap and the world will beat a path to your door” is one of those widely misquoted phrases. The phrase from Ralph Waldo Emerson actually is
“If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad hard-beaten road to his house, though it be in the woods,”
followed several years later by
“If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbor…”
While it might be a great motivational quip – and perhaps a driver for many inventors, you still have to ask yourself: