Archives for 13 Dec,2012

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The Right Message | Extraordinary Business

Creating a consistent customer experience message in your company

ConfuesedHave you ever been convinced to purchase something, then come to find out that the offering didn’t quite live up to the hype?  I am not just talking about products, but expectations when you go to hotels and restaurants and other businesses.  If you are like me, you’ve probably said to yourself, “they DO want my business, don’t they?”

The perception we get from these inconsistencies often don’t stop at the interaction that we had, but tends to spread across an entire brand and their products.  Furthermore, we tend to be slow to change our opinion and often happily share our experience with anyone who inquires.

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