Archives for 9 May,2013

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Aiming for Impact: Dimes or Dollars? | Extraordinary Business

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Targeting the right audience for the greatest return on your marketing dollars

Targeting Your AudienceOne of the biggest challenges many business owners have is  – getting more business. While there are a number of factors that play into getting more business, one factor is targeting the right customers. 

“Your target market is the group of consumers [those who would purchase your stuff] at which a company aims its products and services.”Entrepreneur Magazine

Why target? If you only have one dollar, do you think your marketing activities would have a greater impact if you did 10 different things for  a dime each or one thing for the dollar?  You could compare this to using a shotgun versus a rifle: the shotgun will most likely hit a target, but with very little impact, where a rifle, aimed properly, will hit the target with a more remarkable impact.

The question then becomes “who is my target market?” and “how do I define them?”

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Aiming for Impact: Dimes or Dollars? | Extraordinary Business

image_pdfimage_print

Targeting the right audience for the greatest return on your marketing dollars

Targeting Your AudienceOne of the biggest challenges many business owners have is  – getting more business. While there are a number of factors that play into getting more business, one factor is targeting the right customers. 

“Your target market is the group of consumers [those who would purchase your stuff] at which a company aims its products and services.”Entrepreneur Magazine

Why target? If you only have one dollar, do you think your marketing activities would have a greater impact if you did 10 different things for  a dime each or one thing for the dollar?  You could compare this to using a shotgun versus a rifle: the shotgun will most likely hit a target, but with very little impact, where a rifle, aimed properly, will hit the target with a more remarkable impact.

The question then becomes “who is my target market?” and “how do I define them?”

 [···]

Read More