How to reach your target audiences effectively in order to create interest in what you are selling
My phone was recently stolen while out and about with my family. While a bit disappointed (perhaps distraught and considering filing a missing person’s report), I decided to look at purchasing a new phone. While I am typically not the type of person who jumps on the latest tech innovation for the sake of it, and I am not necessarily a trend follower, I do look for things with the mindset of making the best investment possible. So the $10 upgrade plan at T-Mobile was probably not going to cut it. At the same time, the latest, greatest Galaxy s$ and the iPhone 5 weren’t going to cut it…not interested in paying for bells and whistles.
So where does that leave me? Who in the marketplace is actually speaking to me? Which phone will fit my needs, presently and into the near future? Certainly BlackBerry seems like the standard industry standby, plus their new phones look pretty sleek and features seem to work…but I am not feeling as confident in that brand. Nokia…interesting phone, but both Nokia and Windows have also had a history of issues. Back to the iPhone…not interested in learning a new operating system – plus I have Android apps I have invested in. HTC – love their stuff (my old phone was the HTC One S – fantastic phone!), but it is missing a few hardware features and doesn’t support the level of customization I am looking for…