Extending innovation thinking in business design
When I started my restaurant a number of years ago, I was committed to doing something that would be different – forward thinking and attractive for potential customers. My challenge was that I didn’t fully look at what my customer would want or how they would want it, but rather, how I wanted the business to look, act and function. All of the ideas and thinking for the business came from me. I was the man!
However, at some point, I got tired. The ideas stopped flowing. People came to me with suggestions that I often threw by the wayside. My pride became a consuming beast; the business because an 800 pound gorilla that I was anxious to shed, despite all of the inroads we had made.
Somehow, I think that I am not the only one who has ventured down this road, be it the development of a new product or service, introduction of a new store or eStore, a fund raising event or creation of a new course. In every case, making innovation come from a single source can and will absolutely limit its ability to become all of what it could potentially come…even if it is very good.
So how do you “think different?”