How addressing one part of your company’s operations may not be effective
I think that one of the scariest things that can happen in business is suddenly being slammed with new customers and not being able to fulfill their needs, costing the company much more money than as planned in order to struggle just to keep up. While you, as a business leader, struggle to keep the business afloat, you can’t help but wonder what is going on that you cannot see…are you still profitable? Is it damage to your brand? Are there quality issues that you cannot meet? Are you engaging customers in such a way that they will come back???
Is your company’s infrastructure stupid??
When you are in the midst of the storm, you will find out, rather quickly, that you can’t fix stupid! Therefore, it is essential for business leaders who intend to grow their businesses to think differently about their company and how it will continue to survive!