How IT can benefit or harm business operations.
If you are an athlete, would you wear smooth bottom shoes or high heeled shoes when everyone else is wearing cleats?
If you golf, would you use a putter where everyone else is using a driver?
While none of these tools would make you less of a driver, less of an athlete or less of a golfer, having the right equipment enables you to compete better – if you use it properly! For example, the best cleats in the world will probably be no good if you don’t lace, tie or strap them properly.
Your company’s Information Technology is no different. Your IT is an enabler – it allows you to do more with less, but the wrong technology or improperly or underutilized technology can do more harm than good. For example: A company had a new installation of a CRM system – a software solution designed to help businesses track relationships with clients, customers and the marketplace.