Most business owners realize, as Thomas Edison said, “Opportunity is missed by most people because it is in overalls and looks like work.” He goes on to say, “Many of life’s failures are people who did not realize how close they were to success when they gave up.”
What is not said, but might be implied, is that it often takes more energy, more resources to get a product or project to the point of success – beyond the inertia of complacency. While he seems to referring to work in general and the idea that it takes more to simply get over the top (being close to success and giving up,) what it boils down to is that to you have to put more energy into being successful.
Continuing in that line of thinking, you could assume that in growing anything – overcoming not growing or being at rest – requires more energy. Physicist Sir Isaac Newton offers in the first law of inertia that an object at rest, unless acted on by an external force, tends to stay at rest.