Archives for 7 Nov,2014

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Multidimensional Approach to Customer Engagement| Extraordinary Business

Considering how customers engage, buy and refer

In conversation with a gentleman recently, we talked at length about business development, different ways to go to market, fill the pipeline and the challenges associated with it.

Fun stuff. Good lunch, too.

The conversation ended with, “you know this conversation will never end, right?”

It’s true – successful marketing is dynamic – it is a constantly moving target. As soon as you’ve gotten it down – have your systems in place, executed consistently, have a good customer flow – something changes.

Look at it like this…if you see marketing execution that another firm is doing well – something that your firm could adopt – wouldn’t you adopt it? As soon as you adopt it, you have potentially reduced the level of effectiveness of the original firm’s marketing activities.

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Multidimensional Approach to Customer Engagement| Extraordinary Business

Considering how customers engage, buy and refer

Upset sad, skeptical, unhappy, serious woman talking on phone
 
In conversation with a gentleman recently, we talked at length about business development, different ways to go to market, fill the pipeline and the challenges associated with it.
Fun stuff. Good lunch, too.
The conversation ended with, “you know this conversation will never end, right?”
It’s true – successful marketing is dynamic – it is a constantly moving target. As soon as you’ve gotten it down – have your systems in place, executed consistently, have a good customer flow – something changes.
Look at it like this…if you see marketing execution that another firm is doing well – something that your firm could adopt – wouldn’t you adopt it? As soon as you adopt it, you have potentially reduced the level of effectiveness of the original firm’s marketing activities.
 [···]

Read More