Dimensions of product improvement and the product improvement cycle
While I am not a car person, per se, there are a few models that I tend to keep an eye on for what changes are made year after year, One year, there might be body styling changes, another, there might be a better engine, another year, they might have added airbags or something to that effect. The expectation has been that in a car’s first year or two in production, it still has “kinks” to get out of it before becoming what it could be.
The question begs to be asked, of course – why not keep the car the same once it has been produced? Why do engineers and other members of the product team need to continue to evaluate how the vehicle can be improved year after year?