Archives for 5 Mar,2015

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With Which you Have Naught | Extraordinary Business

Defining and employing the right tactics to reach your audienceStress. Woman stressed

Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends.
So what about your markets? What will offend them? What will get their attention? What will cause them to act?
Just like with your personal relationships, there is no single way to communicate with everyone in every circle. Truth is, there is no communication pattern that you can use even with a seemingly single group of people. As you know, there are many things that will impact the way that information is received – stressors and situations can be game changers.
So wherein is your responsibility?
 [···]

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With Which you Have Naught | Extraordinary Business

Defining and employing the right tactics to reach your audienceStress. Woman stressed

Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends.

So what about your markets? What will offend them? What will get their attention? What will cause them to act?

Just like with your personal relationships, there is no single way to communicate with everyone in every circle. Truth is, there is no communication pattern that you can use even with a seemingly single group of people. As you know, there are many things that will impact the way that information is received – stressors and situations can be game changers.

So wherein is your responsibility?

 [···]

Read More