Where do you see your company in the next ten years? At the same place? Larger? Perhaps in more markets?
If you are like most business owners, you have some vision for where you would like to take your company. The thing is: growth doesn’t happen by accident, and staying in business doesn’t happen by staying the same. Whatever your vision, you will need to gain some level of strategic advantage, and innovation is one of the tools that firms can use to gain it.