Archives for 2019

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The Importance of Customer Engagement in Marketing

To succeed in digital marketing, you must use multiple channels of marketing such as your website, social media platforms, paid advertisements, etc. There have been significant changes in the way marketers approach consumers.  No longer can you treat all consumers in the same way with the same kind of marketing message. Creating multiple messages for a single campaign across various channels might increase the chances of grabbing the attention of targeted consumer groups.  But it still left marketers yearning for more because mass messages only addressed specific consumer groups and not individual consumers.

That led to the development of a new approach in marketing that focuses on consumer or customer engagement with the brand by communicating with them on a personal level.

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Top Strategies for Small Businesses to Streamline their Cash Flow

Sure, there are a myriad of different financial tools and metrics you can use to monitor and evaluate your business and keep it on track. One of the most important is your operating cash flow. A lot of businesses use their cash flow data as a primary means of analyzing how well or poorly the company is performing. Moreover, managing your cash flow can also help you discover different trends and patterns in the overall results, which allows entrepreneurs to address crucial business shortcomings or capitalize on its strengths.

Let’s look at some sure-fire strategies small businesses can use to improve their cash flow.

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Giving Employees a Reason to Feel Proud

Do You Give Employees a Reason to Feel Proud of What They Do?

Imagine packing up an evening snack, grabbing a blanket, getting in your car and heading to the lawn of your local university. When the music starts all the visitors on campus go silent as a series of custodians, landscapers, electricians, and construction crews show off their skills to an original dance piece called “From the Ground Up.”

Yes, folks, this really happened in October 2019 on the campus of Wake Forest University in NC. Bill Taylor wrote an article about the event to highlight an important leadership skill: The importance of showing how much you value your employees and helping them feel proud of what they do.

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Five Ways to Upgrade Your Business Development Strategy

When it comes to growing your business at a steady yet consistent pace, improving your business development strategy is crucial. Adaptability and perseverance are key traits for business development due to changing corporate dynamics and constant innovation in the digital stratosphere. Infusing these qualities can bolster your business development process. You can also seek small business consulting professional for this purpose.

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Why New Leaders Should Make Decisions Slowly

Climbing the corporate ladder is a “must do” for any head of household who chooses a non-entrepreneurial career.  Each step up the ladder typically means more income and benefits which supports the lifestyle they desire for their families.  In addition, advancement often requires more leadership responsibilities.

A person’s first leadership role is generally both exciting and unnerving.  Most people do not diligently watch their supervisors throughout their early career making notes of how to lead, and how not to lead, in order to prepare themselves for a future leadership role. Instead, leadership is something most people “fall into” later and figure out as they go along.

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Digital Product Life Cycle Management

Digital Product Life Cycle Management: Is It Right for Your Company?

With the continual rise of innovation in digital technology, there are plenty of factors surrounding product innovation which businesses are desperately trying to adopt and implement. They are constantly looking for better and more effective ways to launch products.

According to a detailed and insightful McKinsey article, plenty of research and development teams that manufacture industrial goods and products become adversely affected by fixed or traditional factors of their approach.

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How to Strategically Tackle an International Business Opportunity

There are various points during the growth of a business that typically prove quite challenging — making the first sale, earning the first advertiser, forming the first partnership, to name a few. It all comes down to breaking new ground: doing something unprecedented, with little to no relevant experience and mostly determination and enthusiasm to get you through.

When an international business opportunity presents itself, it’s likely to be a step up in terms of challenge, presenting both literal and figurative gaps to overcome. Pass the test with flying colors and you’ll expand your skill set, impress those around you, and prime your company for exciting new deals down the line. Get it wrong, and you might be left waiting for another chance.

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Business Technology Assessment

How Business Technology Assessment Can Take Your Business to a Whole New Level

Let’s face it; the role of technology in business is growing, and it will only continue to flourish in the future. Organizations can no longer devalue the importance of technology in realizing their goals and driving their ventures forward.

But the thing with modern technology is that it moves and changes at such a rapid pace. Innovations pop out one after the other no matter the industry, and while that can be great for business, the critical question here is: do you know what technologies your competitors are using?

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