How Are B2B Customers Different from Their B2C Counterparts?
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
This is a great article that really rings home. As business owners, as entrepreneurs, we have a tendancy to go after the whole shabang instead of taking our time and perfecting things as we go along. I’ve heard cases on both sides of the story – basically, “ready, aim, fire” – but people get stuck in the “aim” stage, doing all kinds of planning and that sort of thing. Another popular process is “ready, fire, aim,” suggesting that it is better to move things forward and focus will come pretty naturally.
What both methods have in common is
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Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
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