Attracting new customers when you’re in e-commerce — especially when you’re new to the field — can take a lot of time and patience; something you may be short of when trying to build a company from the ground up. The key to finding success doesn’t lie with any one practice. It takes several parts moving together to make a business that works, which means you’ll need to think five steps ahead at all times. Not only do you need to find new customers who are looking for what you’re selling, you also need to find a way to keep customers coming back.
Drawing in business and keeping it starts with knowing exactly what you want your business to be. Having a clear plan for your company and mapping out a way to keep it on track is crucial. For instance, you won’t get anywhere in this day and age without a fantastic website and a user-friendly selling platform. And if you aren’t using social media to garner attention and market your brand, you aren’t utilizing all of your resources.
Here are a few things to think about when it comes to attracting new business and keeping your customers coming back.
Create a Website That Works
Your website should have several components: consistency, flow, and user-friendly pages are three of the most important. Keeping things clean and streamlined will help clients find what they’re looking for and will keep them coming back because they know what to expect. This is especially true if you’re running an online/ecommerce business and don’t have a traditional brick-and-mortar store; building a responsive, easy-to-use site is crucial in this instance. However, before creating a website for your business, make sure you have clear goals in mind and have outlined a business plan that will determine what your site and business will feature.
It’s crucial to stay engaged with your customer base at all times. They need to know where to find you, what you have to offer, and when they can find the best deals. This is imperative when it comes to keeping them coming back, so consider utilizing a few different channels for staying in touch. This means building social media accounts and updating them daily, as well as using postcards and emails to keep customers apprised of any new products or services, and to offer deals to get repeat business.
Networking is one of the cornerstones of good business. It will help you immensely to have connections within the e-commerce world; not just because you may need a mentor in the future, but also because it can help you grow your company effectively. When it comes to finding new customers and keeping them, you can spread your net much wider if you attend conventions, conferences, trade shows, and other events related to your line of work.
Use Analytics to Your Advantage
Knowing who your customer base is and what they’re shopping for will help you strategize the best ways to keep them returning. One of the best ways to do that is to use analytics to track data from your website and turn it into info you can use. This way, you’ll better understand your customer base and will be able to run your company as smoothly as possible.
Attracting new customers and turning them into repeat clients can take some time, therefore it is to your advantage to form a plan that will help you stay motivated and on track. Frustration or discouragement can lead to setbacks, so keep in mind that there are several options available to you when it comes to finding a business plan that works.
Lucy Reed has been starting businesses since she was a kid, from the lemonade stand she opened in her parent’s driveway at age 10 to the dog walking business she started while in college. She created GigMine because she was inspired by the growth of the sharing economy and wanted to make it easier for entrepreneurial individuals like herself to find the gig opportunities in their areas.
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