About: Kris Cavanaugh Castro

Kris Cavanaugh Castro is the People Development Coach at Aepiphanni, the trusted advisor for business leaders who are seeking forward-thinking solutions to help them plan for and navigate through the challenges of business growth.  Kris has over 25 years of coaching, training and mentoring leaders to greater success; and she periodically writes about leadership development and facilitates change management conversations.

Posts by Kris Cavanaugh Castro:


How to Stop Dealing with Daily Fires so you can Grow Your Company

growth and leadership

Are you at that critical point of growth when you recognize you (the CEO) and your team can no longer function the same way you did in the past because it won’t get you to where you are striving to be 5-10 years from now? If the answer to that question is “yes”, then I have another question for you….do you know what you need to do to get there?

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How Johnson & Johnson and AMEX Are Developing Young Leaders | Extraordinary Business

young leaders
I read a really interesting statistic recently in a joint article from Ray, Williams, and Wellins on Harvard Business Review. They mentioned “Over the next decade, approximately 10,000 Baby Boomers will retire every day. Young leaders will have substantial opportunity to climb the corporate ladder – by 2030, millennials alone will comprise three out of every four individuals in the U.S. workforce.

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The Right Way to Respond to Negative Feedback | Extraordinary Business

Have you ever had the experience when everything seemed to be going well and you felt you were doing a fantastic job, only to have that perception come to an abrupt halt when someone asks you, “Are you open to receiving some constructive feedback?”  That very question can often be a trigger that releases the “no so nice” aspects of our personality if we aren’t disciplined enough to remain objective and calmly listen to the feedback BEFORE reacting to it.

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Why Great Employees Leave “Great Cultures” | Extraordinary Business

In December 2017, Indeed.com drew from their database of more than 15 million employer reviews to determine which companies were rated highest for culture.  Nike was rated number one and a grocery chain called HEB in Texas was rated #2.  Following HEB are Disney Parks & Resorts, Boys & Girls Club of America, Starbucks and Apple (a total of fifteen companies were listed).

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Narrative Memos Replace PowerPoints at Amazon | Extraordinary Business

Meetings…. UGH!  More than not, they feel like a necessary “evil” most especially when you are a part of multiple teams or a part of a large organization.  But it’s not the meeting itself that’s the problem, rather it’s more often how it’s run and in what format the information is delivered.

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Leadership: It’s Not About You | Extraordinary Business

Leadership development is a must within companies who truly desire to take their organizations and people to a higher level of success. As a Leadership Coach, I love working with individuals and teams to facilitate conversations which guide them to deeper self-awareness which positively affects how they interact with others and make decisions – even in the toughest of environments.

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Are Your Employees a 3 or a 5?

If you had to individually rate the performance of your staff on the following 1 – 5 scale, where would they fall?

1 = Extremely Poor Performance – Termination Probable
2 = Minimum Performance – Executes the basics of what’s required and nothing more
3 = Satisfactory Performance – Fulfills job requirements with a decent attitude
4 = Great Performance – Shows Initiative and helps out where needed
5 = Excellent Performance – Consistently goes above and beyond what’s required

I’ll bet most of your employees fall in the 3 range, and only a minor percentage of your staff fall in the 4 or 5 category.  Am I right?

What would it be like if MOST of your staff were at a performance level of 4 and 5?  How would your business function then?  How would your customers benefit?   How would your checkbook benefit?

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What’s Your R.O.U. (Return on You)? | Extraordinary Business

“Using [coaching] instead of sending executives and managers to seminars two or three times a year can be more beneficial to ongoing career development, not to mention less expensive…”  – PC Week
Do you ever wonder about the effectiveness of coaching in your personal or professional life? Coaching is a relatively new industry. However, its effectiveness has been proven time and again. Below is a sample of some interesting coaching statistics.

  • According to the Hay Group, between 25% and 40% of Fortune 500 companies use executive coaches.
  • A Metrix Global Study of a Fortune 500 company determined that coaching produced a return on investment (ROI) of 529%.
  • Manchester, Inc. study reported a return of $6 for every dollar spent on coaching. The improvement was made in bottom-line profitability, productivity, quality, organizational strength, customer service, reducing company complaints, retaining executives, and cost reductions.

If you’re an executive or management professional in corporate America, a small business entrepreneur, a career employee or student – are you operating at your peak full potential? I hope so – you should be!

When the economy gets tight, and competition intensifies all around you, what do the high achievers and peak performers do to get that secret edge? It may not be much of a secret, but here are a few clues…

  • “I absolutely believe that people, unless coached, never reach their full potential.” – Bob Nardelli, CEO, Home Depot
  • “I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable.” – John Russell, Managing Director, Harley-Davidson Europe Ltd.

“Companies are increasingly turning to coaching for leadership development, style issues and talent retention, so it makes sense that 55% of respondents said that their organization uses coaching as a one-on-one process intended to maximize management and leadership potential and 54% do so to change behaviors.” – Lee Hecht Harrison survey.  According to the Harvard Business Review, “The goal of coaching is the goal of good management: to make the most of an organization’s valuable resources.”

So what are YOU doing to get a return on you? The most valuable and prized asset you have is you! You are in charge of your life; you make the important decisions; and you are in the “driver’s seat of your own life” personally and professionally. Knowing you’re in control (not other people, circumstances or situations) should make you feel great.  If you’re not where you want to be with regards to your life situation or your business / career, then make a move today to get a better R.O.U. The most expensive and worthy investment an organization makes is on human capital and personnel. (That’s YOU!) 57% of Fortune 500’s Most Admired Companies use 1 to 1 Coaching for their most valuable people, and according to Investor’s Business Daily, “Across corporate America, coaching sessions at many companies have become as routine for executives as budget forecasts and quota meetings.”

If that’s their secret for moving ahead from the pack, what’s your solution?

If the current path you’re taking is not (and has not) been bringing you…

  • Increased self-awareness
  • Lower stress levels
  • Better goal achievement
  • Renewed self-discovery
  • More integrated life
  • Increased self-confidence

…then it may be time to increase your R.O.U. and apply the secret advantage that so many other individuals have already found out!
About Kris Cavanaugh
Kris Cavanaugh, owner of ShiftTM, is a Speaker, Author and Coach who specializes in helping others cultivate a C.E.O. mindset in every area of their life so their businesses, careers, and personal lives thrive.  She is an expert strategist with an amazing ability to pull her clients through difficult challenges to obtain the life they truly want.
If you have a desire to live your life “on purpose”, so you wake up every day excited about the possibilities and maintain an unwavering belief that you will overcome any obstacles to achieve your personal and professional goals more easily, call Kris at 404-551-3601 begin_of_the_skype_highlighting              404-551-3601      end_of_the_skype_highlighting or go to to schedule your complimentary meeting today.

Kris is the author of “Stuck to C.E.O.” (available on Amazon)

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium-sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected]

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