The Leading Edge: How to Gain Competitive Advantage
Once brand loyalty is established, loyal customers usually stick around for the long-haul. But getting to that point is a tough, complex process that involves
Have you ever been to a store or worked with a business owner or a business that seemed to have a “think-small” or “scarcity” mentality. What I mean by that is that there are certain business owners who spend so much energy simply trying to survive that they never get anywhere. It is as though they have a boat with a hole in the bottom and instead of investing in repairing the hole, they focus all of their energies on bailing water out of the boat. What they often miss out on is the fact that even if they don’t immediately have the resources to repair the hole, completely, if they are the only one bailing, there is no one sailing the ship.
Many business leaders share this experience. Because of this, most business leaders never get beyond the point where they have a few customers, earn a meager income and are never able to retire. Think about it – if your business never gets beyond you doing most of the work, if something happens to you, the business is done and your revenue is probably flat. Unfortunately, in the real world where there are no Golden Parachutes, matching retirement plans, etc., that means that you are in trouble.
Business leader – you’ve got to elevate your game. You’ve got to look beyond what you are doing right now and think about how you are going to build a business that can operate even when you aren’t there. Sure – sounds good in theory, but it requires more than simply putting your nose to the grindstone and trying really hard. You’ve got to think in terms of being able to grow. The foundation for growth is business development. On one hand, you want to try to figure out how to you get more people to buy your stuff. On the other hand, you might look at a group of people or a market and determine what within your capabilities and resources would they purchase from you.
Either way – you’ve got to put on your entrepreneurial thinking cap. Just because you’ve built what you’ve built doesn’t mean they will come.
In order to hire other people to take over some of the daily operations that keeps your business moving from day to day, you’ve got to be able to teach other people how to do what you do. Surely, one person might not be able to do all of what you do – this is fine. You are probably driven to do what you do. By dividing up the tasks among several people, you will probably find that a) there are parts of the task that YOU weren’t so good that, but overlooked because you were getting the product out to the marketplace and b) they can do the work a whole lot cheaper than you could do it by yourself. How do you do this?
Yes – there are some small business leaders who say that hiring employees or working with contractors are more of a pain than it is worth. However, after having dozens of employees, empowering them to do their job, getting them to buy into a vision that was much bigger than me, I can say that employees and outsourced partners have consistently allowed me to get further in my businesses than I ever could have gotten without them. When I think about Aepiphanni, and what I would like to do as I enter into other stages of my life, I realize that in order to create and maintain a level of sustainability, I have to step out of my current role and into a different one. Otherwise, I am actually stunting the company growth.
Aepiphanni Business Consulting: The Business Strategy People is an Atlanta, Georgia based Operations Management and Business Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders. We help business leaders DESIGN| CREATE | BUILD extraordinary businesses. We support our clients with financial management, product and service production and delivery, outsourced services management, sales & marketing and business growth. We provide them with a number of flexible solutions to help them reach their goals.
Join us for a 30-minute complimentary Coffee & a Consult, to learn more about Aepiphanni and how we might help you move your company from existing to extraordinary.
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