Dr. Seuss wrote a book called, “Green Eggs and Ham.” In the first few pages of the book, an elderly gentlebeast is sitting quietly while a younger gentlebeast runs by, quickly, first with a sign that says, “I am Sam.” Then, he returns with another that says, “Sam I am.”
Now, the elderly gentlebeast does not seem to be pleased by Sam’s youth and energy. Just as we notice that the expression on his face says, “I do not like that Sam-I-am,” Sam I am rushes up with a plate of – you guessed it – green eggs and ham.
Now what if Sam had been someone that the elderly gentleman respected. Do you think he would have been more likely to try the green eggs and ham? Do you think we would have had such an exciting story?
Of course not.
While watching a commercial on TV for one of those “we can grow it bigger, faster and stronger, making you the envy of the neighborhood,” and noticed, at the end of the commercial that it was sold at several local stores, including one big box retailer. I thought to myself, “If XYZ Big Box is selling it, it must be a decent product. I trust their judgment.”
When our clients look at us, our products and delivery, they make certain decisions about our companies, ranging from, “I wouldn’t trust anything they are saying without several references,” to “I’d believe anything he or she would tell me.” If we want to build an extraordinary business, we need to focus on being on the right or latter end of the spectrum.
As business leaders, we have the choice – we can be ordinary and run ordinary businesses. If we keep our expectations low, we’ll never make any impact, be forgotten and feel completely satisfied. However, if we want to say at the end of the day, “I have accomplished a great thing,” then we spend 80% of our waking days working to be extraordinary leaders, and run extraordinary businesses.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses. We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services. As always, we welcome your comments, thoughts, questions and suggestions. If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].