Forrest Gump, the Robert Zemeckis character from the film of the same name, got up one morning and started to run. He reached the edge of his property and continued to run. He reached the edge of his city, his count and his state and continued to run. People choraled around him as he covered mile after mile after mile, not quite knowing why, but seeking out a reason to identify with Forrest, whose only goal was to run.
Then one day, he stopped running. No one knew what to do.
You see, Forrest was not a leader. The people following him were like a flock of sheep. They had no reason to follow him. He provided them no guidance, no direction, no goals and no vision. He could have been the poster boy for, “if your friends wanted to jump off a bridge…”
Excellent leaders build excellent visions for their companies. They decide where the company is going to go and what it will “look like” when it gets there. It is a thought-out vision that comes from the very reason the company was started – to fill some void for a certain population. It is a vision that is expressed to every member of the team – leadership on down – and lived out, daily. It is essential to your hiring and reviewing practices. It is managed as simply as, “If you aren’t part of the solution, you are part of the problem.”
Building a vision for your company is an investment in time, sometimes money, sometimes other resources. Clarity and commitment to the vision is truly something that must happen within the realms of the leadership circle. Fulfillment of the vision must be a result of permeation through the entire organization.
Those that operate without a vision are like sheep roaming without a shepherd.
Be Extraordinary. Create an Extraordinary Vision for your company.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses. We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services. As always, we welcome your comments, thoughts, questions and suggestions. If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at in[email protected].