How Are B2B Customers Different from Their B2C Counterparts?
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
and stay there. That said, most of us had our moments at the top, but few of us had the staying power to stay on top. Getting there was literally half the battle. Becoming an extraordinary leader or running an extraordinary business is a battle in and of itself. It is the day in and day out one-step-at-a-time progression toward a specific objective. Keeping that perspective, come what may, you will make it. Still, this is only half the battle. When playing King of the Hill, the way that we could stay on top of the hill, as the tyrants we were, was to constantly watch what was going on in the environment around us. Sometimes the kids would come at us individually, sometimes they would pair up and other times, they would come as a team. Being on top of the hill, the King would have the greatest perspective of what was going on, consider his resources (it was just us guys) and formulate the appropriate counter-attack. As a leader, you cannot afford to run your business with your head down. There are six things in business that are always changing that you cannot do anything about:
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
Once brand loyalty is established, loyal customers usually stick around for the long-haul. But getting to that point is a tough, complex process that involves
Optimizing existing business processes for your company may feel like a daunting task, but it’s part of running a successful, forward-thinking business. Perhaps you’re a
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