The Leading Edge: How to Gain Competitive Advantage
Once brand loyalty is established, loyal customers usually stick around for the long-haul. But getting to that point is a tough, complex process that involves
“You can’t get where you want to go unless you know where you are starting!” Many times, when businesses are started – they just start selling, often missing mundane tasks, such as planning and preparing for growth. Of course, desperate times call for desperate actions; we work to make money, not to get stuck in, as my friend Ken says, “paralysis of analysis.” Nevertheless, I would bet that many of the businesses that don’t last very long are those that never fulfill their Existence Level needs. Those include:
Once brand loyalty is established, loyal customers usually stick around for the long-haul. But getting to that point is a tough, complex process that involves
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
Optimizing existing business processes for your company may feel like a daunting task, but it’s part of running a successful, forward-thinking business. Perhaps you’re a
Copyright © 2023 The Aepiphanni Business Catalyst Group, Inc.