How Are B2B Customers Different from Their B2C Counterparts?
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
“You can’t get where you want to go unless you know where you are starting!” Many times, when businesses are started – they just start selling, often missing mundane tasks, such as planning and preparing for growth. Of course, desperate times call for desperate actions; we work to make money, not to get stuck in, as my friend Ken says, “paralysis of analysis.” Nevertheless, I would bet that many of the businesses that don’t last very long are those that never fulfill their Existence Level needs. Those include:
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
Once brand loyalty is established, loyal customers usually stick around for the long-haul. But getting to that point is a tough, complex process that involves
Optimizing existing business processes for your company may feel like a daunting task, but it’s part of running a successful, forward-thinking business. Perhaps you’re a
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