When I was running one of my first businesses, as a young man, I remember sitting with a mentor who told me, “always go plusher.” What he was referring to, at the time, was my car. Now, I would not be one who would be considered a materialistic person, but the thought resonated with me, and carried on to everything that I do.
Think about this: humankind has always strived to improve its condition. A horse-drawn carriage was not good enough. A steam engine locomotive wasn’t good enough. Flying across the country wasn’t good enough. We have always sought to better ourselves. Countless men and women wake up every day, seeking to do better for themselves, their communities and their counties. This is more than a lifestyle; it is a way of life.
As business leaders, growing a business, thinking about how to tap into the idea of improving someone’s condition needs to be the way of life. To continue to improve our own condition, we need to focus on the needs of those that we serve. Napolean Hill, personal success author, once said, “It is literally true that you can succeed best and quickest by helping others to succeed.”
Think about that for a moment: what if you took the focus of your business away from how YOU could succeed to how OTHERS could succeed. This doesn’t mean that you cease charging people for what you do, or you undermine your own success, but rather, find new, better, innovative ways for your target customers and clients to achieve some need that they have in a way that is meaningful to them at a level of access that is appropriate for them.
Access means that you can serve your clients and customers in a way that is appealing to them – not cutting corners. It means that the pricing you are offering that target market is appropriate for the market. It means, above all, that your tactics are not predatory. It means that customer expectations are being met and exceeded – every time. It means that you are psychic in meeting their needs and helping them achieve the goals that you have sole capability of fulfilling. It means in the middle of the night, they are email or calling you to help them get through a situation. It means that this is no longer just business. You are advancing lives.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses. We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services. As always, we welcome your comments, thoughts, questions and suggestions. If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].