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Taking the Long View | Extraordinary Business:

Charles Du Bois, Literary Critic said, “The important thing is this: to be able at any moment to sacrifice what we are for what we could become.”

Right now, your business might be struggling; bills are late, vendors are charging more for less product, customers are starting to spend, but not to the level you need them to.  You are getting more deals, but they aren’t as profitable as they once were.  The challenge this week: make payroll., or your employees are going to start to look for something else.

Then someone sends you an email that starts with, “Happy Thursday!”

Hmmmm…where could this mental catastrophe go?  Well, you could become completely immersed in the problems of the day and of the moment, keeping your head to the grindstone, firing employees, cutting back on marketing and slashing costs everywhere.  The problem is that you could liken this to readying a book, and basing the whole book on the chapter you are on.

What if, instead, you took the long view?  What if, instead of putting all of your energy into the problems (attitudes) of the moment, you started looking down the road toward the destination?  What if when you address the problems of right now, you addressed them with respect to where you want to go.

Here’s an example: if you were traveling down the highway toward a specific destination, and the highway ahead is blocked, do you sit there in traffic and wait it out, or do you try to find another way around?  If you blow a tire, or have engine trouble, do you stay stuck on the side of the road, or do you make arrangements to have the car repaired?  Did you have the foresight to have resources to rent another vehicle so that you could continue on your destination?

Panicking or operating from survival mode is not sustainable.  It is not a place where you can operate from for an extended period of time.  Sure – there will be major fires, there will be problems, but there are always solutions.  There are always other perspectives.  There will always be a way to get around the traffic or fix the car.  What you must do, is you must keep the long view in mind.

Extraordinary Leaders run Extraordinary Businesses.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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