John Hanth of Duct Tape Marketing produce an excellent blog post called Marketing is Everyone’s Job, where he describes the need to teach everyone in the organization how to be part of the organization’s marketing strategy. In these tough economic times, in order to move forward, we need to be able to shine in the marketplace, which means that every part of the organization must be aligned with it to help spread its message.
Realizing that cost and marketing go hand in hand, having each member of the organization acting as parts of the marketing strategy seems to be more of an investment in time than dollars. Even looking at it from a productivity standpoint, the investment will be far less than the return, if done properly.
John suggests having periodic marketing meetings with your team to help get the message across and to teach them to live the message, daily. This in addition to daily reinforcement will help team members to own and live the message you wish to get across to your clients. Being able to get a clear, consistent message to your target is key to your organization’s success.
Thus said, get your team together and GO FORTH AND MARKET!!
At Aepiphanni Business Solutions, we are a Small Business Consulting Firm dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].