In a couple of weeks, we will be looking at entering the holiday season.while some businesses are ramping up for phenomenal sales, and others are preparing for their slowdown, the question for both is – are you ready? One of my partner’s, Kris Cavanaugh at Shift, Inc., tells her clients to “Live Life on Purpose” and to “Be the CEO of Your Life,” and takes her clients through a number of steps to shift their mentality to become CEO of their lives.
On a parallel track, I have to wonder: how many business leaders are truly running their businesses as though they are the CEO. How many business leaders can talk about driving their company to achieve certain goals, continually pushing for growth in their companies and taking the reigns. We know lots of business leaders who are in the business, have a job, and can never fully embrace the idea of running their companies. Instead, they are just dragged along, moving and swaying with the ebbs and flows of the marketplace, making little dings and dents here and there, but never, truly, making the impact that they could.
Just imagine if they – or you, for that matter, took a few days to plan for next year – do a SWOT analysis, think about your mission, vision and values, and create some Big, Hairy, Audacious Goals for your company, meaning that they should push the boundaries of your comfort zone. The goals should also be SMART:
- Specific – make a lot of money is not specific. Make $100,000 is
- Measurable – You should be able to differentiate between what the situation looks like when you start and what it will look like when the goal is achieved
- Achievable – While the goal should be a BHAG (Big, Hairy, Audacious Goals) they should also be reasonably achievable
- Relatable – Having goals that others can provide you with a support system if things get tough, or feedback when things don’t go exactly the way you’ve planned
- Transferrable – You should be able to “hand off” parts of your goals so that other people in your organization can take them on and own them
When you put dates to these goals and plot them out over the course of a year or so, you’ve got the foundation for a strategic plan. When you take into consideration things like risk, alternate scenarios and resources, your plan can begin to have life.d When you are driving your company instead of being driven by it, you are in a better position to quit your job and become CEO of your company.
Aepiphanni Business Solutions is a Strategy Consulting Firm dedicated to serving the needs of business leaders and executives. We specialize in helping people get into business, and stay there. We welcome clients in the personal and professional services industries, including restaurants, catering and event planning. As always, we welcome your comments, thoughts, questions and suggestions. If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].