Extraordinary Business: Have an Idea and a Plan!
In a 2008 children’s movie, “Monsters versus Aliens,” General W. R. Monger reports to the President, “Mr. President, not only do I have an idea, but I have a plan!” This is the mentality business leaders who wish to build extraordinary businesses must have.
Building an extraordinary business doesn’t happen by accident. It requires focus, consistency, extraordinary thinking and an extraordinary vision. Look at the luxury car manufactures. Their commercial constantly tout why they are better than the non-luxury models. They have better handling, go faster, smoother lines, more electronics, etc.. None of this happens by accident.
Your extraordinary business won’t be extraordinary by accident, either. Simply throwing together a webinar series, sending out free white papers, launching a new website or blog or being a host on an internet radio station does not mean that you will automatically launch your business into the echelons of greatness. Planning to do these things, however, could make the difference.
Take, for example, a new product launch by a national company. They have a product, they have consistent messaging, they know who their target market is and you see their launch everywhere for a specific amount of time. They’ll typically build out something that looks like a business plan and ask the who, what, when, where, how and why this product will get on the market. If they cannot justify the investment, they move on.
Extraordinary business leaders need to look at endeavors in the same light. Every action must be measured –does it support the mission? Will it help us reach the vision? Can I promote it to the right people? How will I promote it? How much will I sell it for? How much will I make off of it?– to determine whether or not the time and energy that must be expended is worth it.
Planning is not a tool just for academics. It is not simply a cliché, “failure to plan is planning to fail.” It is the difference between shooting in the dark and building something extraordinary. Build extraordinary. Have a plan.
Aepiphanni Business Consulting: The Business Strategy People is an Operations Management and Business Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders. We specialize in helping leaders create extraordinary businesses.
We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Specialty Consumer Services. As always, we welcome your comments, thoughts, questions and suggestions.
If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
*Picture – (L-R) Gen. W.R. Monger and the President in “Monsters vs. Aliens.” – © Dreamworks Animation, LLC