How to Stop Dealing with Daily Fires so you can Grow Your Company

growth and leadership

Are you at that critical point of growth when you recognize you (the CEO) and your team can no longer function the same way you did in the past because it won’t get you to where you are striving to be 5-10 years from now? If the answer to that question is “yes”, then I have another question for you….do you know what you need to do to get there?
Every company is different, which requires a customized approach to change management for your particular organization. However, within that customized approach lie a number of common initiatives that all companies must utilize to journey into their next season of success. One of those initiatives is totally dependent on the CEO, and often makes or breaks the company’s transition forward.

Great CEOs own the statement “the buck stops here.” But they often don’t realize that owning what happens does not mean actually having to do the actual work of what happens.
We work with CEOs all the time in this highly complex growth transition space, and each one of them had to learn to adjust their defaults from personally dealing with the day-to-day fires and instead, focus on leading the organization through the growth transition. As with most things, that is much easier said than done. Brian Greenberg knows this well and wrote an article for Entrepreneur magazine with five great tips to help CEOs lead more effectively during growth seasons. You can read it here.


If you are currently experiencing a growth spurt in your company and want your team to maneuver through it with excellence, give us a call. Our Ascend Leadership Development program is designed to help teams manage change effectively and improve their performance at any organizational stage.

Want to learn more about how you and your team can benefit from the new Aepiphanni Ascend Leadership Development Program? Click here.

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Kris Cavanaugh Castro is the People Development Coach at Aepiphanni, the trusted advisor for business leaders who are seeking forward-thinking solutions to help them plan for and navigate through the challenges of business growth. Kris has over 25 years of coaching, training and mentoring leaders to greater success; and she periodically writes about leadership development and facilitates change management conversations.

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