Navy SEAL Rules are the same as STARTUP Rules

startup mindset

Alden Mills makes a bold claim in Entrepreneur Magazine’s recent article titled “The Rules for Leading a Navy SEAL Team Are the Same as Leading a Startup. I Know, I’ve Done Both.”

Since I know a few SEALS and I’ve also run my own business for over a decade, his concept intrigued me enough to check out his theory.  After reading through his article, I have to admit, Mills definitely seems to be on the right track.

He begins the article by sharing a product disaster he went through while starting up his business, and notes, “Just when everyone told me it was over — that I should get a job — was when I realized that the very leadership rules that were drilled into me in the SEAL teams were the exact ones that would help me and my fledgling startup succeed.”

Mills then provides four necessary rules for entrepreneurs to embrace as they maneuver through any start up challenges:

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  1. Lead the Conversation
  2. Banish Negative Influencers
  3. Become a Master at Funneling
  4. Enjoy the Ride and Celebrate Your Team’s Success

Each rule is explained in detail and well worth your time to review by clicking here.


If this article was helpful and prompted you with an increased desire to improve your effectiveness as a leader so you can take your team to the next level, contact us to learn more about our Aepiphanni Ascend Leadership Development program.  Fill out the form below and we’ll be happy to schedule a Coffee & Consult to chat in more detail about how we can help.

Kris Cavanaugh Castro is the People Development Coach at Aepiphanni, the trusted advisor for business leaders who are seeking forward-thinking solutions to help them plan for and navigate through the challenges of business growth.  Kris has over 25 years of coaching, training and mentoring leaders to greater success; and she periodically writes about leadership development and facilitates change management conversations.

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