The Leading Edge: How to Gain Competitive Advantage
Once brand loyalty is established, loyal customers usually stick around for the long-haul. But getting to that point is a tough, complex process that involves
It seems that many times, when we think about innovations, we think in terms of bringing a new product or service to the marketplace and making millions of dollars in the process. However, innovations can occur in any area of the business with the purpose of helping your company run better, build some strategic advantage, differentiator, reduce costs or become more efficient.
Innovations in customer experience are an excellent way to attract new customers, retain those that you already have and bring positive (or negative) attention to your brand. If you think about your experience with different companies – some make you feel as though you are interrupting one person’s day, versus the other that cannot seem to get out of your hair once you have made the initial contact – think about the impact that your experiences have made on your purchasing and loyalty decisions.
As a customer – one who buys goods and services from others, you probably realize that you have certain expectations for your experience. Consider the interactions, for example, when you begin your purchasing experience:
…and the process continues, looking at every step in the process, and analyzing how you can potentially improve the customer experience. Innovation in the customer experience arena can happen in a number of ways. Think about the financial benefits
All of this comes down to the value equation: by identifying how you will provide value for your customers at every step in the process – the value chain – you can streamline your efforts while improving your customer experience. Keep in mind; this isn’t a once and done deal – this is the first step in continuous improvement that separates ordinary companies from those that are extraordinary.
Aepiphanni Business Consulting: The Business Strategy People is an Atlanta, Georgia based Operations Management and Business Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders. We help business leaders DESIGN | CREATE | BUILD extraordinary businesses. We support our clients with financial management, product and service production and delivery, outsourced services management, sales & marketing and business growth. We provide them with a number of flexible solutions to help them reach their goals.
Join us for a Coffee & a Consult, to learn more about Aepiphanni and how we might help you move your company from existing to extraordinary.
Once brand loyalty is established, loyal customers usually stick around for the long-haul. But getting to that point is a tough, complex process that involves
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