Your Company Needs a Vision Statement
Successful companies and people tend to have a clear, active vision statement to guide them There are companies that don’t put much effort into creating a
AEP IMPULSE is the Strategic Business Blog: a resource for business owners that includes content that has been developed since 2007, covering a variety of topics including business operations, business management, leadership, human resources and contractors, business development, sales, marketing, finance, products and a variety of other topics, written by authors from around the world. The purpose of this archive is to provide business leaders and entrepreneurs with a wealth of tools that they can use to build companies that stand out in the marketplace, are sustainable and successful.
Successful companies and people tend to have a clear, active vision statement to guide them There are companies that don’t put much effort into creating a
Intentional Steps to Building a Better Brand As a business owner who has been around for a while, you are good at what you do.
Intentional Steps to Building a Better Brand As a business owner who has been around for a while, you are good at what you do.
Just about every small business that extends credit to its customers has to create and implement internal credit procedures. The extent to which a small
How to earn customer loyalty? They do not say without a reason that the customer is always right. No one beside them can know exactly
How your company can learn to improve from observing companies with poor customer service Poor service. High prices. Injustice at best. Seems like these are the
How your company can learn to improve from observing companies with poor customer service Poor service. High prices. Injustice at best. Seems like these are the
How a good product development process can save you time, productivity and money Over the past 10 years, nearly all of our clients have been
Six essential components of an effective marketing plan Soooo… you want to reach your market. You know what to say, what to do and where
Six essential components of an effective marketing plan Soooo… you want to reach your market. You know what to say, what to do and
Defining and employing the right tactics to reach your audience Have you ever noticed that the way you speak to your parent probably isn’t the
Defining and employing the right tactics to reach your audience Have you ever noticed that the way you speak to your parent probably isn’t the
Dimensions of product improvement and the product improvement cycle While I am not a car person, per se, there are a few models that I
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