As business leaders, we are called upon by our stakeholders to start, run and grow a business. Regardless of what business we are in, we must ensure that we are moving the company towards some vision that the people we affect can “buy into.” In order to do so, we, as business leaders, need to believe the vision. If your company has lost site of your company’s vision, it’s time to refresh it: get it off the shelf, review it, discuss it, get everyone on board with it and live it out.
Many mission and vision statements for companies are written, cheered about and put on the shelf, like so many trophies won by athletes. It is something to be done as part of the course for running and growing a successful business. As a result, the vision statement is forgotten and therefore, not part of the company culture. As the organization grows and new levels of leadership begin to “take the reigns,” the company can find itself severely off course, especially since evaluation of the their belief systems has nothing to be measured against.
Consider this: All of the cells in your heart are focused on the task of pumping blood throughout your body in a rhythmic pattern. Consider what happens when the heart gets out of rhythm of fibrillation. The heart no longer functions the way that it is supposed to and blood is not pumped through the body. The only way to get the heart working correctly is to “reset” the heart (defibrillate) so that all of the cells get back to their normal rhythm and pump blood throughout the body.
A similar event occurs when one unit or one person in your organization begins to take on their own vision of what the vision for the company should be and starts to work, think and make decisions based on their vision for the company. If your company vision is not clear or known to members of the organization, others may adapt this “alternate vision” and take your company off of the track.
Just as a person cannot serve two masters, a company cannot have two visions.
Thus, it is important not just to have a vision statement, but as you are doing your planning for this year and this quarter, plan to refresh your vision. Ensure that the company has not lost site of where it wants to go, that all of your stakeholders are clear on what the vision for the company is. When you are basing your decisions on your vision, you are thinking strategically. When your whole company is doing so, you are on the path towards building an extraordinary business.
Run an extraordinary business. Refresh your vision.
Aepiphanni Business Consulting: The Business Strategy People is an Operations Management and Business Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders. We specialize in helping leaders create extraordinary businesses.
We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Specialty Consumer Services. As always, we welcome your comments, thoughts, questions and suggestions.
If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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