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Seeing the Light

Have you ever met someone who had a belief about something that just seemed to be stuck on that belief.  A friend of mine has that obstacle in her life.  She’s told me time and time again that she cannot have what she wants in life because she cannot afford to go to school, it’s too late in life for her and she is stuck in a life and lifestyle that she hates.  Even after showing her how student loans work and that sort of thing, she still insisted that being able to get what she wanted out of life was completely beyond her.  She refuses to see the light.

Many business owners tend to have the same mentality – what they see, they believe is true, no matter what anyone else tells them. It is interesting when I speak to clip_image002people about any number of topics, such as business plans or marketing or getting capital for their business, or even improving their brands. While are their authority on what it is that they do best, as a friend of mine put it, “they don’t know what they don’t know.”  If it was a sure thing, I am certain they would have ventured out.  However, there was some risk that kept them from seeing the light.

It is like Christopher Columbus when he set out to find a faster route to the West Indies.  He would  find this route by sailing out past the horizon, or what most people of that day, thought was the end of the world.  You see, they thought that the world was flat.  From their perspective, it was completely flat.

Chris didn’t believe the world was flat, and , so he set out toward the horizon.  By opening his eyes to what might be possible, by seeking the light, he found not a new spice route, but an entire continent that the Europeans could never have imagined existing.  He wasn’t certain that it was going to work out exactly the way he hoped, but he was willing to take a risk.  By taking some risk, Chris saw the light.

Thinking about your own business, are there opportunities that you have been holding back from?  Is there an investment that you are hesitating to make?  Instead of focusing on “what if it fails,” what if you focus on, “what if it succeeds?”  Succeeding in business has to do with risk, measuring it and making good decisions.  Just like in the stock market, there is no such thing as a sure thing, and like the stock market, if you don’t invest, you cannot reap the benefits.

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Take the steps.  Take the risk.  See the light.

Aepiphanni Business Solutions is a Strategy Consulting Firm dedicated to serving the needs of business leaders and executives. We specialize in helping people get into business, and stay there.  We welcome clients in the personal and professional services industries, including restaurants, catering and event planning.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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