According to a report by emarketer.com, nearly 2.5 billion people worldwide used a social network regularly in 2017. That is a huge audience to tap into! There is now a lot more to social media engagement than just driving traffic. With the everchanging social media trends, entrepreneurs and business owners find it even more important to adapt to these changes.
BufferApp has released a handy guide to the latest social media marketing research for businesses who just don’t have the budget or time to do or learn everything. Data was collected from 1,700 marketers across all business sizes to arrive at their approach to social media marketing.
The key contents of the report are as below:
- Key takeaways
- State of Social 2018 full report
- Essential insights for marketers
- About the data
- Your thoughts + downloadable data & charts
The survey has revealed that just 20 percent of businesses have invested in marketing through messenger platforms. Another important finding is that businesses which have invested in social media ads are more than twice as likely to report that social media marketing is “very effective.”
Engagement holds the No.1 position for measuring ROI from social media advertising.
Video has become a top priority for 2018 – 85 percent of businesses have reiterated this fact.
Take a look at the report to gain more insights about how marketers are using social media platforms. We are sure these takeaways will help position your organization for success in 2018 and beyond. Please share your feedback below and let us know how it works for you!
The State of Social 2018 Report
By Ash Reed
What’s in store for the social media industry in 2018?
The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes.
To better understand these changes, plus what’s ahead for 2018 and beyond, we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.
Ready to jump in?
Sowmya Rajamani is the Social Media Manager at Aepiphanni, the trusted advisor for business leaders who are seeking forward-thinking solutions to help them plan for and navigate through the challenges of business growth. She periodically writes about the business growth challenges faced by entrepreneurs and business owners.
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