Your strategic partner or partners need to work as hard for you as you do for them. Don’t get yourself involved with people or organizations who don’t! Your time is valuable, and you have worked hard to get where you are.
Tell me something: When was the last time you received a phone call or an email that was personally to you from your “strategic partner?” When was the last time they sent you a genuine referral? If the answer is “more than a month,” then you need to reconsider where your eggs lie.
There are so many businesses in the marketplace that try to pull you in to buy their products and services or to have you recommend theirs that it’s not funny. These are called PREDATORS! AT&T; is NOT your strategic partner. Staples will NEVER be your strategic partner. These are VENDORS and nothing more. Do you still value the relationship? Yes! Do you buy their products and services if they start price gauging? Heck no! Do they care if you are unhappy with a change in their business? NO! Will they remain loyal to you while you go through rough times and help you get more business. FORGETABOUTIT!!
Your strategic partners are those with whom you have mutually beneficial relationships. These are people and organizations who will sit at the table with you, or sit on the phone with you and say, “what can we do so that OUR businesses can benefit?” Your strategic partners are those businesses whose services you STRIVE to recommend to others. They are those businesses who are always looking for opportunities to recommend your services.
Don’t go into a strategic partnership lightly. Just like in any relationship, you need to have clear expectations and common goals, and those expectations need to be met, not once, but over and over. You need to know about the partner you are forging a relationship with. Are they reputable? Do they share your values? Is their mission statement compatible with yours?
For more information on developing strategic partnerships, take a look at, “Where’s the Love??”
At Aepiphanni Business Solutions, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].