Branding

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5 Branding Lessons from America's Best Companies | Extraordinary Business

Do you own your brand? Maybe you designed the logo, chose a name, built a website and crafted a witty slogan, but none of that means you actually own your brand. A brand is more than a name, patent, trademark or slogan — it’s the perception of who you are and what you provide. So, essentially, it’s your customers who own your brand, not you.
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5 Branding Lessons from America’s Best Companies | Extraordinary Business

Do you own your brand? Maybe you designed the logo, chose a name, built a website and crafted a witty slogan, but none of that means you actually own your brand. A brand is more than a name, patent, trademark or slogan — it’s the perception of who you are and what you provide. So, essentially, it’s your customers who own your brand, not you.

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With Which you Have Naught | Extraordinary Business

Defining and employing the right tactics to reach your audienceStress. Woman stressed

Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends.
So what about your markets? What will offend them? What will get their attention? What will cause them to act?
Just like with your personal relationships, there is no single way to communicate with everyone in every circle. Truth is, there is no communication pattern that you can use even with a seemingly single group of people. As you know, there are many things that will impact the way that information is received – stressors and situations can be game changers.
So wherein is your responsibility?
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With Which you Have Naught | Extraordinary Business

Defining and employing the right tactics to reach your audienceStress. Woman stressed

Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends.

So what about your markets? What will offend them? What will get their attention? What will cause them to act?

Just like with your personal relationships, there is no single way to communicate with everyone in every circle. Truth is, there is no communication pattern that you can use even with a seemingly single group of people. As you know, there are many things that will impact the way that information is received – stressors and situations can be game changers.

So wherein is your responsibility?

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Taking the Long View | Extraordinary Business

Building a positive consumer belief system about your company

imageOne of the difficulties with running and growing a business is that with limited resources, business leaders must evaluate their resources choose the best investments in order to stay in business, or grow beyond current capabilities.  Often, the most likely choices are those things that seem or hope to make immediate impact.  Unfortunately, short-term thinking often yields short-term results.

As business leaders, when we look from the perspective of “slow and steady wins the race,” we are thinking in a way that will allow us to create a sustainable future for the companies we lead.  This doesn’t mean that we do nothing while waiting for this big, magnanimous idea to present itself, or that we truly stand around and wait, but rather, that while we work, we make investments in activities that may not have immediate gratification.

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Image Issues | Extraordinary Business

Image You are at an event or gathering and have a great conversation with someone.  You learn that they have a particular product or service that is appealing to you, within the budget and timing that you have.  During the meeting, they fit the expertise and professionalism of the type of company you want to work with.  Then you see their website…it is not at all consistent with your expectations.  What do you do?  Do you overlook it?  Do you look for similar companies that might have a better presence?

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Cyclone or a Splash? | Extraordinary Business

There are many stories that talk about the ripple effect of a small action.  At times, going back through the chain of events that caused a certain set of circumstances to present themselves might be an awesome experiment.  It could be something as seemingly insignificant as being reminded of someone from long ago that set action to a dormant thought.What are Your Company Ripples Like?

While for some, this might be what started a business or a marriage; for others, it could be something that started a negative chain of events that continues to present itself.

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